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HI, I'M

JOANNA

Joanna Choi headshot

Senior product designer with 6 years of expertise based in NYC. Currently working at FINRA.

On weekends, I teach family pottery, fire porcelain vessels, and knit wool sweaters.

work.

Legacy Platform Renovation

Redesigning a legacy platform that outgrew its users’ needs

CLIENT:

FINRA

AREA:

FinTech | SaaS

YEAR:

2024-2025

ROLE:

Lead Product Designer

Fast Account Switching

Improving the sign-in process for users with multiple accounts

CLIENT:

FINRA

AREA:

Login & Authentication

YEAR:

2024

ROLE:

Lead Product Designer

Centralized Help Center

Creating a central help center for FINRA’s various user groups

CLIENT:

FINRA

AREA:

AI Chatbot | Customer Support

YEAR:

2023

ROLE:

Lead Product Designer

clients.
  • Slant'd logo
  • Comcast logo
  • FINRA logo
  • Send Chinatown Love logo
  • Xfinity logo
  • Jitsu logo
  • Slant'd logo
  • Comcast logo
  • FINRA logo
  • Send Chinatown Love logo
  • Xfinity logo
  • Jitsu logo
interests.
Joanna with balloons

I am passionate about interweaving digital and physical experiences, leading me to specialize in digital product design, fiber arts, and ceramic wheel-throwing.

My current tools of choice are Figma auto-layout, suri alpaca wool, and English porcelain.

My current interests are loopwheeled crewneck sweaters and woodfired teapots.